Nashville, TN – Music City? You mean Blogger City! You’ve seen them at the murals, standing over food and taking over sidewalks. Nashville has a booming blogger community that is attracting new talent and companies wanting to work with them. The blogger/influencer industry is currently worth over $4 billion and projected to be $15 billion by 2022. Nashville bloggers are getting their piece of the pie and Blogger Xchange is helping. Nashville natives, Leigh Lovett and Kay Elle White are on a mission to bring the Music City blogging community together through their group Blogger Xchange. The childhood friends and Co-Founders of the Blogger Xchange are hosting the 2nd Blogger Xchange XPO Thursday, August 22 through Sunday, August 25 in Nashville.
Lovett and White started the Blogger Xchange in November 2017. The two met at a burger bar in Brentwood in early October to discuss the fragmented blogger community and the lack of diversity in meetup groups. After two milkshakes, the Blogger Xchange was born and 6 weeks later they held their first event. By May 2018, they expanded the meet-up series to Minneapolis and Memphis. “Influencer marketing is growing and every blogger wants to learn how to get a piece of the pie. That is what we focus on; presenting the best version of your blog and eventually turning it into a business,” said Kendra White.
The 2nd Annual Blogger Xchange XPO will take place over 4 days at 4 of Nashville’s best event venues that are sponsoring the event, The Lab Nashville, The Ainsworth Nashville, Nossi College of Art and redpepper. “We wanted to highlight various venues and parts of Nashville,” said Leigh Lovett. “Each of these venues has a mission and environment that fosters and encourages creativity, community and entrepreneurship.” The XPO features local brands and businesses including NashTN, Slim & Husky’s, Deep Bay Spirits, Share Love Everywhere and Tiff’s Treats. They have over 40 national and local sponsors for the weekend. Bloggers can connect with all for potential opportunities.
VIP weekend passes are $125, GA weekend passes are $100 and single day tickets and can be purchased on the Blogger Xchange website. Each ticket includes access to the Friday night kick-off party, food, drinks and entertainment, keynote speaker, Saturday classes, breakfast, lunch, vendors, brand activations and a swag bag, Sunday brunch with buffet, mimosa bar, photo booth, DJ and vendors. The XPO is open to bloggers, creatives and small businesses. For more information and to see the full list of sponsors, you can visit www.bloggerxchange.com/xpo or reach out to Leigh Lovett via email at bloggerxchange@gmail.com.
